Is Switching to Mobile Apps a Smart Move for E-Commerce Startups?

In a world where smartphones remain the extension of our hands! And everything seems too digital and Robotic, startups have a valid reason to update themselves as viewers have already won the race !! startups have started questioning themselves Should we ditch the website and go all-in on a mobile app? And why not!! Where people have started using applications for their timetables, schedules, meetings, and even health-related concerns because it is easy and just one tap away to download one application and get your things done. Not just Gen-Z but a major population of people have understood the operation of applications and made it easy for themselves. 




Start-ups are the powerhouse for the market and give out amazing ideas and innovation into the world, it is just another way to add spice to a bland dish, enhancing the taste. Startups are inventions and something that can solve the problems of customers or users. 

They are established by the root of an equation with a problem that needs to be solved or something that can attract the minds of consumers. Like why would someone want to purchase a cover or protection shield for their glass that is used to drink, maybe because after covid everyone wants to be protected from the germs or any infection caused by outer particles, we know it seems exaggerated, but well yes this is an invention which was never thought of before? Or a shoe stretcher, This is also one new invention or creation of an idea, it is a personal problem, getting late for school but this shoe just won’t get into the feet, yes this is what a shoe stretcher is for. 


Now how easy it is if you want to get the product or any service, you can just download the app, follow some steps and you make a purchase instead of remembering the website you saw the ad from, it is difficult and depressing. 


Why is using an application for brand promotion better for e-commerce startups?


1. Enhanced customer support: one of the most important factors is to treat and entertain your customers right, when you have an application that is maintained and is active and responsive, you can resolve customer issues easily and that is what makes your customer loyal to your brand. 


2. Direct Communication: This is the most efficient one, the application makes it easy for the brand and customers to communicate and transact their thoughts or doubts easily, you can just directly message the brand for details, price, etc. 


3. Increased Engagement: The brand application can offer various deals, like application purchase sales or maybe social programs, etc to increase interaction and engagement with the customers. 


4. Data Collection and Insights: An application keeps track of customers' preferences, likes dislikes, and also has an idea of what customers would like to explore, and then with the help of contact details they just send you lovely automated messages when there is a sale. 


These are some of the factors that tell us why switching from traditional methods of marketing to application mode is better and more effective. 


Must Read - Digital Marketing Institute Delhi

What is the process of mobile app development? 


Well, the process comprises major steps that are followed during developing a mobile application of a brand. Here are the steps listed below:


1. Creation of Idea & Planning 


  • Concept: The first step is to create a concept, about the nature of the brand, the app's purpose, the target audience, the Role of the brand, and the application. 

  •  Market research: Analyze the market situation, know about the competitors, and market trends, also how to differentiate it from others. 

  • Calculate requirements: Measure what you need for the application, be it a designer or any technical requirement, etc. 


2. Design

  • Get yourself a graphic designer who can transform your ideas into reality. 

  • Create a layout of your application. 

  • Now add functionality layout. 


3. Development

  • It involves the overall development of the application

  • Front-End development

  • Back-end development. 


4. Testing 

  • Beta testing: launch the application to a small group of users (beta testers) to get surveys and feedback on its performance, usability, and any potential issues.

  • Quality check: Check if the application works fine, are all tabs working, etc. 

Do E-Commerce startups require a mobile app?


For many startups, establishing a mobile app can be a twist and a positive one. For businesses that are still struggling or moving towards growth, creating an application can help a lot, you need to be everywhere where the customers and users are. To stay in the game you have to move forward as a brand and use different kinds of methods which can help you see digital success. You know Nokia is a legendary brand - and a legendary product, it had its fanbase, now even the best of the product at that time still got stuck in the past,  but as the market changed and evolved, Nokia never got to come back due to lack of marketing research. Adding Mobile applications to your brand base can never go wrong, it can help in increasing reach, awareness, loyal customers, better service, etc.

Also Read-  Seo Classes In Delhi

Conclusion 

In conclusion, not every e-commerce startup may need a mobile app, but brands seeking customer loyalty, better customer engagement, smooth streamlined operations, and that their customers know them well should strongly consider it. A well-designed and managed application that stays active and responds to the customer well can help in the growth of the startup. but yes it is necessary to measure the cost and ensure that the brand purpose and customer demands cross the same path. When created strategically an application can do wonders for the start-up and help in solidifying the brand's position in the market. 




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