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Showing posts from October, 2024

How do SEO and Content marketing contribute to Business Growth?

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Suppose a wholesale merchant purchases his material in bulk. To expand his business, he created an online presence by setting up blogs. After him being consistent in posting blogs and videos, there were hardly any visitors showing up. The merchant then went on the internet for the solution. That’s when he came across SEO ( search engine optimization ). All this was new to the merchant just like us, so let us take a journey to understand what SEO is.   SEO is a method that could improve the quality and quantity of the audience coming to a merchant's website from search engines. SEO targets unpaid traffic in an ethical way to produce organic results by adding keywords with less traffic to rank higher and attract more visitors rather than paid traffic. There are different types of searches, such as image, video, and others. On the other hand Content marketing is a strategy used to attract, engage, and retain an audience online by creating and sharing relevant articles, videos, po...

Is Switching to Mobile Apps a Smart Move for E-Commerce Startups?

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In a world where smartphones remain the extension of our hands! And everything seems too digital and Robotic, startups have a valid reason to update themselves as viewers have already won the race !! startups have started questioning themselves Should we ditch the website and go all-in on a mobile app? And why not!! Where people have started using applications for their timetables, schedules, meetings, and even health-related concerns because it is easy and just one tap away to download one application and get your things done. Not just Gen-Z but a major population of people have understood the operation of applications and made it easy for themselves.  Start-ups are the powerhouse for the market and give out amazing ideas and innovation into the world, it is just another way to add spice to a bland dish, enhancing the taste. Startups are inventions and something that can solve the problems of customers or users.  They are established by the root of an equation with a problem ...

What's the Role of AI in Learning Digital Marketing?

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  For every $1 invested in AI marketing, businesses can expect an average return of $5.12. This figure speaks a lot about the potential of artificial intelligence (AI) in digital marketing. Artificial intelligence has affected the job sector drastically. People who were going hand in hand with the changing trends in digital marketing found AI beneficial. While people who were rigid towards change lost their jobs. But if we focus on the bigger picture, then AI has a lot to offer, if we utilize it properly. If we talk about the particular niche of digital marketing, that is, content marketing, then this field has faced major changes over the course of a few years. Tools like Bard, ChatGPT, and Bing chat are capable of generating content ideas to create entire content.  You can create Meta Tags and Meta Descriptions for your content. There are many more things that you can achieve with the use of Artificial Intelligence. And this is what we are going to talk about in the coming s...

How to Start a Digital Marketing Agency in Easy Steps

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Did you know that only 50% of digital marketing agencies survive in their first five years? (Source: HubSpot) Starting your own digital marketing agency isn’t a cake walk and it comes with many obstacles initially. It’s way beyond just renting a workspace and hiring people.  To make it work, you need to attract clients, wear multiple hats, stay profitable, and attract experienced employees. All this will become a chore. The more obstacles you come across, the more difficult it will become for you to survive.  But what will keep you going at that time is the goal because of which you started a digital marketing agency in the first place. It is really important to make yourself aware of the obstacles that might come your way before you start your journey. Now that you’re aware, let’s start digging into the steps required to start your own digital marketing agency.  Start your own digital marketing agency from scratch in 6 steps Sharpen your knowledge and skills To establish...